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Selim Fırat
Konekt
/23 - /26
Konekt is a powerful SaaS solution within the broader Hermes product hub, designed to support BPN agencies in managing essential financial services with accuracy, speed, and confidence. It brings together the core operations agencies rely on—domestic money transfers, bill payments, and Western Union transactions—into one simple, intuitive platform. By centralizing these workflows, Konekt helps representatives work more efficiently while ensuring that every task meets compliance and security standards. One of Konekt’s key strengths is its clear focus on the needs of foreign individuals who depend heavily on Western Union services to send and receive money. Many of these users face language barriers, limited access to traditional financial tools, or uncertainty navigating financial procedures. Konekt is built to remove that friction. It offers an organised, guided experience for representatives, ensuring customers feel supported, safe, and understood throughout every interaction.
Client:
Konekt (BPN)
My Role:
Lead Product designer
Year:
2023 - Present
Service Provided:
Product Design (UI/UX), Stakeholder Communication, Usability tests, User Flows,Prototyping and Demoing, Field Research

Key features
Konekt enhances transparency and reduces fraud by offering clear, detailed reporting. Representatives can quickly extract reports, review logs, and audit activity, making it easier to spot irregularities and maintain compliance.
A key feature is the Mega Search function, which lets representatives instantly search across transactions, customer data, and records without navigating multiple screens. This speeds up workflows and minimises errors.
The Customer Profile feature helps build complete, consistent profiles inside Konekt, improving onboarding and preventing mistakes. With organised, up-to-date information, representatives can deliver a smoother, more personalised experience.
For daily efficiency, Konekt offers customisable Quick Actions, allowing representatives to streamline frequent tasks like sending money or reviewing transactions.
Overall, Konekt modernises financial services by combining speed, reliability, and compliance with a user-friendly design. As part of the Hermes ecosystem, it helps agencies operate clearly, reduce risk, and deliver a seamless, supportive customer experience.
Work Flow
The team I've assigned to includes developers, operation team, and stakeholders comes together in dynamic workshops where we brainstorm, sketch, and iterate—fostering a collaborative and creative culture.
Research methods
User interviews, User and usability tests, Prototype testing, Information Architecture, User Journeys and Flows.
Optimizing workflow efficiency
We streamlined our process by using Figma for collaborative design, leveraging comments and the ready-for-dev feature, and linking Trello tickets directly to Figma views for smoother handoff and faster development.

Process
Leadership and Collaboration:
Leading and inspiring a team to foster effective collaboration and manage everything related to design.
Strategic Management Practices:
Implementing strategic management practices to manage the development company in Greece.
UI Expertise:
Crafting visually captivating and intuitive interfaces with expertise in web design and user interface design.
Design System:
Crafting a vell atomic design system to implement / ease the development process to be more efficent in many app. With the detailed design system we can take any component change the color to fit the product under the Hermes Hub and use it easly. It has been cut the development process immensly.
User-Centric Approaches:
Utilizing user-centric approaches to develop comprehensive user personas, compelling user stories, and well-defined user experience designs (UED).
Prototyping with Figma:
Using industry-standard tools like Figma to create high-fidelity user interface prototypes.
Feild Research:
We make appointment to the most preferred agencies in Istanbul to understand what problem they face daily to ease their process per transaction and perform to their ability better.
User Experience Testing:
Conducting rigorous user experience testing on prototypes to refine the product and align it with user expectations.
User Scenarios and Journeys:
Meticulously analyzing user scenarios and mapping user journeys to optimize the application's usability and facilitate smooth interactions.
Knowledge of UX Principles:
Applying comprehensive knowledge of user experience (UX) principles and methodologies.

Result
I led the team in giving the interface a fresh, modern look—something fun, clean, and still in line with today’s UI trends. Working closely with the team in Istanbul and Greece and have the bridge between them to complete the best product for the agencies.
I implemented a atomic design system for the though of having to use in other 4 SaaS products other than Konekt. This will cut the cost of development immensly plus having the similar type of components all of the Hermes products will be easier to jump one to other without having to learn a new project. For not having any confusion I suggested every product have a base color so we can difficiate the produts just by the color alone.
